Hard hitting

Jun.29, 2009, filed under Cycling

That’s a very good description of an interaction between a car driven by someone unobservant and a cyclist. It’s also a description I saw attached to this infomercial that has been produced to encourage New York drivers to pay more attention to cyclists, rather like the THINK BIKE! campaign here in the UK.

I don’t think this is quite as shocking as the current “It’s 30 for a reason” series of adverts we have here, which include dead children (not real ones, of course, but played by actors), however it does make one point very well: cyclists don’t have the protection of a metal box equipped with safety gear. I do sometimes wonder if some drivers subconsciously extend the sense of security offered to them by their high-tech carriage to other road users.


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