Singularity

Why go shopping?

Apr.05, 2009, filed under kit, training

Sometimes it’s a wonder, in these days of Wiggle and other internet sports shops, that actual, physical shops manage to stay afloat. When you can buy sports kit so much cheaper online, why go to a shop with overheads?

I’ll tell you for why.

A couple of years ago I went to RunAndBecome in Edinburgh and bought my first pair of trail shoes. The staff were great. They spent a long time making sure I had the right shoes for my purpose, my feet and my gait. The shoes were the Asics Gel Trabucos, and I’ve been very pleased with them. They’ve done sterling service both in training and competition.

Finally, however, they wore out, as shoes are wont to do. I knew they were on their way out, and then I had a dream in which I got back from a particularly tough run and discovered the soles were completely smooth. My feet had been hurting of late so I figured this was my subconscious telling me to bloody get out there and replace them.

A copy of Runner’s World had arrived with a catalogue from an online retailer offering the Trabucos at half retail price, and money is kind of tight at the moment so I was sorely tempted. However, I like to support shops because of the service they offer, so off I went to RunAndBecome and told them I needed to replace my Trabucos. Size 39. I was expecting to be in and out in a flash.

But when I tried them on in the shop they DIDN’T BLOODY FIT. Asics, in their infinite wisdom, had decided to change the last for the 2009 model and they were now too tight. Several pairs of different and not quite right shoes later the lovely shop lady found a pair of 2008 Trabucos on offer, and they happened to be in my size, and also were made with the same last as the 2007 model. Hooray!

That, boys and girls, is why one should not buy such an important piece of kit as running shoes online, no matter how sure you are that you know exactly what you want. As for you folks who take advantage of shops by going in to try them on and then going away to order them cheaply online: boo sucks to you. That’s just taking advantage, that is. It’s practically theft. You are using their services and not supporting the shop. Keep that up and there won’t be a shop, and then you’ll be reduced to ordering unsatisfactory kit online and having to send it back.

I don’t really mind that the new ones are bright yellow. Even though it tastes teh nasteh. I’ll just not look at them.

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